Social Content and Design

Punnya joined Touchplan, a construction software company, as a Marketing Intern in Jan 2023. She was brought on to assist in the writing and scheduling of LinkedIn, Instagram, and X social. Using Hootsuite to schedule posts, she managed the company’s content calendar for five months and assisted in the production of posts. In addition to clipping podcasts and webinars for short-form content, she also redesigned the promotional materials used for case study, webinar, and podcast plugs.

Initial Challenges Facing Client:

• Lack of time or resources to revamp social materials
• Little engagement on Instagram platform due to industry niche
• No previous templates for Instagram’s other features, including Instagram stories.

Action Steps:

• Redesigned templates for Instagram and LinkedIn to give the company a more modern feel.
• Made use of hashtags and consistent posting to generate more viewership
• Tracked social and email marketing impressions using Adobe Marketo Engage to assess effectiveness of social strategy

Results:

• The company’s Instagram account saw a 27% increase on accounts engaged, especially through the use of IG story to promote programming
• More users clicked on the links promoted through IG stories than before the redesign.
• The Marketing team was left with design templates to use for future content planning.

Update: In August 2025, Punnya was offered a part-time Marketing Assistant position at MOCA Systems, the parent company of Touchplan, which she accepted. She is now responsible for designing marketing assets for MOCA Systems and its two tributaries, MOCA Services and Touchplan, creating social graphics, conference one-pagers, and email designs ahead of a busy conference season. Her work in this new role will appear as she continues in the role.

Punnya joined the Boston College Center for Corporate Citizenship as a Design Intern in January 2024. Her role consisted of designing the magazine layout for the center’s seasonal magazine release, as well as designing GIFs, graphics, and signboards for an upcoming conference. She primarily used Adobe InDesign, After Effects, and Illustrator for her editorial design, and Canva for her GIF creations, and produced over thirty asset materials in her five months at the Center.

Initial Challenges and Unmet Needs

• With a design team of one, limited capacity to handle the heavy lift of conference asset design
• Limited time to expand creative palette through the creation of GIFs.
• Lack of support with magazine revisions

Action Steps

• Designed over 30 asset materials for both the conference and the magazine publication.
• Created GIFs that pushed the design and content boundaries of the Center’s social.
• Responded to sudden, emergent demands for signboards, paper tents, and sponsor posters ahead of Conference.

Results

• A wealth of asset materials, templates, and designs to be used in the future.
• Assistance with the arduous design and copyediting process leading up to the Winter and Spring magazine editions.
• Aid in workflow transitions following the supervisor’s retirement.

Punnya joined Next City, a nonprofit news publication, as an Editorial Intern in the summer of 2023. While she originally joined as a reporter, she was eager to use her social media experience to help the publication improve its online presence. Dividing her time between journalism and content creation, she experimented with a number of short-form video content styles for both Instagram and Tik Tok, creating content that more than quadrupled the viewer count that the publication’s page had previously seen.

Key Challenges:

• Little time or resources to plan, edit, and post video content that was intentional and strategic.
• Videos posted attracted less than 100 views on Tik Tok and Instagram, and follower count on Tik Tok was low (30).
• Coming up with innovative content ideas that increased exposure to Next City’s journalism proved to be difficult

Goals: Create content that…

• Improves the visual interface of both platforms
• Pushes the boundaries on the type of content featured on the page
• Creatively conveys publication’s work and brand values, and drives up viewership and follower count

Action Steps:

• Adapted podcast content into 4 animated videos to promote recent episodes while also keeping the content visually engaging for Instagram and Tik Tok.
• Produced an animated educational video, ‘3 Ways to Cool Your City,’ with a voice-over narration on urban cooling efforts.
• Recorded a front-facing narrative video, adapting an article I wrote for the publication on restorative monuments.

Results:

• Tik Tok follower count increased by 130% , content viewership by 50%.
• Instagram follower count increased by 25%, content viewership by 20%
• A total of 6 short form videos created for IG and TT, along with video and design templates to use for future content creation.

Punnya joined the Boston College Office of First Year Experience as the office’s first-ever Social Media Manager in the Summer of 2022. As the only rising sophomore of a team of forty senior Orientation Leaders, Punnya’s primary job was to capture the university’s first-year orientation program on Instagram and Tik Tok. Leveraging brief ten-minute rest intervals to film and direct content for Instagram Reels and Tik Tok, Punnya was able to produce videos that went viral on Tik Tok and significantly grew the office’s Instagram following In addition to managing socials, she was also responsible for guiding students and parents throughout the orientation, speaking on student panels, and advising students.

Initial Challenges:

• The role of Social Media Manager was a brand new investment for the office, which added a pressure of justifying the need for such a role through the quality of work produced.
• Each Orientation session required a tremendous amount of labor, as most shifts were 7am-10pm + added time outside of work to edit content and materials
• As the role was brand new, there was no precedent for content type, management style, or schedule, leaving the role to be entirely self-managed, and content entirely self-produced.

Action Steps:

• Developed a content plan and shooting schedule to produce videos for social.
• Provided real-time program updates via Instagram to document each session live.
• Taught herself how to use a borrowed DLSR camera to take live professional photos for session recaps on Instagram.
• Coordinated with, directed, and interviewed forty senior Orientation leaders to shoot content.
• Interviewed over thirty incoming students for a “Student Spotlight” series that would be continued in the following years.

Results:

• Produced six videos for TikTok and Instagram, that went viral on Tik Tok (>100K views) and boosted Instagram following by 50%.
• Captured over 500 live images across seven orientation sessions using a DSLR camera for Instagram.
• Secured the renewal of the role for the following year due to the success of the content created.
• Developed a toolkit with graphic templates and a precedent for future social media managers to fall back on in the following year.

Social Content and Design

As of August 2025, Punnya is working as a Marketing Intern at Constellar Consultancy, a consulting business for small beauty and fragrance brands. In this role, she is spearheading the launch of the company’s Substack, developing content ideation, scheduling, branding, and future series rollouts. Additionally, she is revamping the company’s social media strategy, developing plans, schedules, and content leading up to and following the company’s complete rebranding in November. As her work continues to expand, she will add work samples here.